Smorgasbord - Rebranding Wales

How do you go about rebranding an entire country? What an incredible challenge to be given! This is just the mountain that design studio Smörgåsbord had to climb, when they were tasked to create a new identity for the country of Wales. With a new logo, new typeface, great editorial design and some incredibly art-directed films, you can see that rebranding a country with as much as history as Wales is no joke. Please do take the time to recognise just how much work into this amazing project. It really gets us thinking what could be done here in South Africa, were we to engage in a full-on rebrand of all our design. It could be incredible!

https://vimeo.com/189786247