Liomont Analgen Forte - Print Campaign

With great art direction and illustration, this campaign for Liomont Analgen Forte by Publicis Mexico City uses a great insight to inform the look and feel.  When you have a headache, it usually becomes someone else's problem. Here, they showed how hierarchical structures can be affected when the boss has a headache, with a simple but very clever illustrative device. Eventually, the boss's headache becomes everyone else's problem. Great work!