Opel Print Campaign

What a great campaign by Tapsa Y&R Spain. These beautifully illustrated ads bring a simple, but hugely useful benefit to life: Opels are able to recognise traffic signs and help warn you about them. We all know how much we can zone out in the car and think of other things - and these illustrations bring that behaviour to life so well. A great concept, with a great execution. This is what print is all about!