Souldrops - Packaging

It's always interesting to see how brands grow when they're using great design and brand-thinking from the start. This can often set them apart in the early stages and really help their product shine through. That's exactly what happening in this case, when a start up laundry detergent company partnered with Republic Group in Hungary to create a new detergent brand. Using all of their design, strategy and branding skills, they were able to create the brand you see before you - something that stands out from the reset immediately. Something you'd love to have in your home! That's the power of great design - these are not just plastic packets you keep in your laundry cupboard or out of sight; these are actual design objects you could put on display. If only we could have

https://www.youtube.com/watch?v=nc2W8lhZ71U