There's design to make things look beautiful, which is vitally important in this world, then there is design that helps serve a function. This work by DDB Budapest falls into the latter description - making for a McDonald's bag that makes consuming the food you've just bought so much easier than you would imagine. and much like all the best ideas - it's incredibly simple - you pull off the bottom of your McDonald's bag with a tab and are left with a hard cardboard tray.
That simple, that easy - and fully recyclable.
Such smart thinking!