Siaya Print Campaign
If you need to advertise an outdoor apparel company there are some standard things you can do - beautiful photographs of mountains, forests and streams or images of people 'conquering' the outdoors - but what if you take a different angle on it? That's exactly what Brad Advertising did - using the line: Weird things happen when you spend too much time indoors. What a great insight!
Then, to make the idea even more fun, they used a great illustration style and some really ridiculous situations to bring this idea to life.
We love it!