Pepsi - Year of the Dog Cans

To celebrate the year of the dog in China, Pepsi created these limited edition cans which were available in very short supply. The online-only method of getting them created a lot of hype around the campaign, with loads of people logging on for a chance to get their paws on these collectables. We especially love the dog kennel packaging concept! Such a great example of how tactical use of limited edition design (with really great illustration) can make a brand more current and desirable.

Check out all the designs below!