National Children's Hospital - Disney X-Rays

There's nothing better than advertising and branding for a good cause! This work by BBDO Dublin was made for the National Children's Hospital in Ireland with a very specific cause - to help scared kids feel better about being X-rayed.  To do so, they used X-rays of the main characters from Toy Story and put up these posters around the hospital, reminding children that it would be okay. We love it!