Hill's Pet Nutrition - Print Campaign

This campaign by VML Mexico is so good! To tell people about Hill's Pet Nutrition's new product: Hill's Science Diet Active Longevity they came up with this incredibly clever idea. In each of these executions we see something that dogs love to do - chew on things, but spread over a really long time period as someone has grown up and evolved over time. This perfectly illustrates how the product can help dogs live longer and keep on being their naughty selves for as long as possible!