Tenderstem Broccoli - Print Campaign
Broccoli is not the most exciting vegetable. In fact, it finds itself in a category of foods which many people wouldn't say are the least bit exciting at all. And yet a brand like Tenderstem Broccoli, with the help of ad agency McCann Bristol, was able to really push the boundary! With beautifully art directed scenes of broccoli doing, well, pretty amazing things - Tenderstem has completely repositioned what broccoli can be. Whether it's surfing on waves of lettuce or bungee jumping over a river of noodle broth - this isn't how you imagined broccoli.
Check out more of the campaign below.