Posts in Illustration
Daye Kim - Illustration

How can you not love these illustrations by Daye Kim? The Seoul-based illustrator has a distinctive simplified style with large forms and minimal linework that we just can't get enough of. There's something almost nostalgic about these illustrations, as if they take their inspiration from the 80s or somewhere in the past, and yet they're entirely current at the same time. That's what you call timeless! You can check out Kim's other work here. You won't be disappointed.

Oat the Goat - Interactive Story

Wow! We love this work by Assembly and FCB New Zealand for the New Zealand Ministry of Education. It tells the story of Oat the Goat and his travels, teaching young children to understand how their actions can affect the people around them. With a beautiful animation style, immersive sound design and a great story - this is truly digital work of the highest order. We do suggest you spend some time checking out the site and seeing just how far digital work can be taken.

You can read Oat the Goat's story here (in English or in Maori!).

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Fran Caballero - Illustration

Fran Caballero is a Glasgow-based illustrator with a style that is at once both simple and frenetic. Colourful but not overbearing. Somewhat inspired by older illustration styles, and yet entirely modern at the same time. These contradictions are what make his work so appealing. Whether it's crazy wrestling bodies with intertwined legs and arms or people clinking bottles together - his touch is apparent.

You can see more of his work on his website here.

Subin Yang - Illustration

Subin Yang is an illustrator working out of New York who got her Bachelor's degree in illustration from Pacific Northwest College of Art in Portland, OR. We love her busy, slightly crazy illustrations that have so much to see and experience inside all of them. Whether she's illustrating produce, food, or domestic scenes her energy always shines through.

We can't wait to see how much further her talent takes her in her career!

The Diver
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One of our Multimedia lecturers, Daniela de Lange, recently collaborated on the following short film, The Diver - for Batch TV. Official Description:

The Diver: A short story about an insecure young woman who is self-conscious about her passion for diving.

For the diver, what she does and what she loves are two separate things. What she does comes at the cost of what she loves. She loves diving. This love demands an uncomfortable amount of self belief, perseverance and emotional investment. Insecure as she is, she does what she loves in isolation. In this way, the diver represents the things we truly love, but rarely get to, because we are so consumed by what we do.

B E H A N C E C R E D I T S Written & Directed - We Are Batch Tv Illustration - Fran Labuschagne Animation - Daniéla de Lange Sound - Mount Wave Music

https://vimeo.com/271045619

Picot - Print Campaign

Picot is an effervescent antacid from Mexico and this print campaign by TeranTBWA is such a smart way to show how it works, using great illustration. In each of these, we see the types of foods that can repeat on you and cause indigestion, battling to get out of these powerful Picot bubbles. Perfect!

Real Handful - Packaging

Real Handful snacks are a 'nutritious snacking brand' that aim to offer a fun way to snack on healthier options, instead of falling back on potato chips, chocolates or any other options which, while they taste great, are not very good for you in the long run. Their previous brand identity was focused around the idea of 'energy' and they decided that they needed a full re-brand in order to position themselves better in the market. This they did with the help of Midday Design Studio and illustrator George(s) and the results are plain to see. With a bold, illustration-forward design, they immediately create impact and break through the proverbial clutter.

Take a look at more of the range below!

Alex Gamsu Jenkins - Illustration

Alex Gamsu Jenkins is a satirical illustrator who lives and works in South London. Today, we're sharing some of his recent works, which take a long hard look at modern life and society and find it severely wanting! From lonely people staring at screens to politicians making deals and soldiers obliterating everything in their path - the excesses and ridiculous nature of modern life is laid bare. To see more of his work, we do suggest you visit his website here.

NYC Botanics - Print Campaign

With the legalisation of recreational marijuana in a number of states across the USA, brands are starting to pop up, offering a number of marijuana products. What's interesting, from a branding and communications perspective, is that this is somewhat new territory. Yes, strains of marijuana always had imaginative names, which act as brands in their own way (local strains like 'Durban Poison' for example) but never before have they been able to be communicated so openly. Here, we see a print campaign by GSW, an agency in New York that specialises in healthcare. It's for NYC Botanics, a company which sells CBD oil products. These products, which are non-psychoactive, have a number of benefits, which we can see brought to life here. If you imagine a consumer who might never have interacted with marijuana before, there is clearly the chance for a little trepidation and fear - something these executions deal with really well.

Over and above the communication goals of this campaign, we'd just like to point out how beautiful the art direction and illustration are here. This is truly top-notch work. We do suggest you open these images and look at them in detail as they are very, very special.

Marco Oggian - Illustration

Marco Oggian's simple, iconic illustration style is truly a sight to behold. By bringing through the best of 'vintage' illustration with bold designs and simple shapes, he creates work that is at once timeless and incredibly modern. This especially comes to the fore when he animates his work, which adds another layer to what he creates. Today, we're sharing just a small slice of this Italian illustrator's work over the past while, but we do suggest you visit his site here to take in more of his incredible work.

Magnum - True to Pleasure

This campaign by LOLAMullen Lowe Madrid works off a lovely insight - people who like Magnum ice creams appreciate art and the finer things in life. To bring this to life, they worked with Thomas Danthony, a French illustrator renowned for his iconic style, and created outdoor pieces of art, which subtly bring in the iconic Magnum ice cream shape. Try not to drool when you have a look at the campaign below!

Cinema du Parc - Posters

These posters by Les Evades Montreal are so good! Cinema du Parc is an independent cinema that focuses on showing the best of the best - specialising in foreign and classic films. These posters, which reimagine classic movie posters with a modern, more design-forward twist are such a great way to get people excited about what's showing - how could you not want to book a ticket?

Jee-ook Choi - Illustration

Jee-ook Choi is a Korean illustrator with a simple, considered style we just love. And despite the rigours of her style, there is a strong thread of humanness and playfulness inside all of her work. We especially love her illustrations of balls bouncing through her compositions, they're so much fun and capture so much movement with so little. Do give her a follow on Tumblr over here.

Grönstedts Le National - Packaging

Every now and then a project comes around that makes you really sit up and take notice. This work by Nine Stockholm for Grönstedts cognac is one of those! What's especially interesting about this cognac, Le National, though, is that it is only produced once a year in very limited quantities - never more than 1500 bottles. This creates an interesting design challenge, as every year they need to create an entire experience that is differentiated from the last, while still being premium, desirable and ultimately collectable. It is clear that Nine, the agency behind this work, met the brief and more - this is some of the most exquisite packaging design we've seen in a long time. From the way that illustration is treated through to the box, the typography and the entire experience of the packaging - this is nothing short of world class.

Have a look at more of this work below.

Pepsi - Year of the Dog Cans

To celebrate the year of the dog in China, Pepsi created these limited edition cans which were available in very short supply. The online-only method of getting them created a lot of hype around the campaign, with loads of people logging on for a chance to get their paws on these collectables. We especially love the dog kennel packaging concept! Such a great example of how tactical use of limited edition design (with really great illustration) can make a brand more current and desirable.

Check out all the designs below!

Costa Rica Philharmonic Orchestra - Print Campaign

What a fun campaign by Garnier BBDO in Costa Rica! They were tasked with creating a communications campaign for the Costa Rica Philharmonic Orchestra's series of concerts celebrating music in film and their solve for this problem is just so right. We see three different iconic film 'baddies', beautifully illustrated, playing the orchestra's instruments. Perfect!

Our favourite has got to be the stormtrooper playing the violin with a lightsaber!

 

Moog Audio - Print Campaign

It's an interesting challenge to try and visually bring to life the idea that better speakers offer more clarity and more depth to the sound of music, than cheaper ones. But that's exactly what Bleublancrouge did for this print campaign for Moog Audio. In each execution we see beautiful illustrations of all the noises one might hear in a song, with a speaker that only allows one of those 'noises' out. Such a smart way to solve this problem and so well illustrated! Check the campaign out below.

Birds of Tokyo - Ryo Takemasa

We love this! Japanese illustrator Ryo Takemasa collaborated with the Tawarasha Design Studio to create this beautifully illustrated Bird Handbook, highlighting some of the common birds that can be found in and around Tokyo. Sadly they were never actually for sale and were handed out at a Tokyo Midtown event, so to all the people who have a copy, consider us very jealous!

 

Siaya Print Campaign

If you need to advertise an outdoor apparel company there are some standard things you can do - beautiful photographs of mountains, forests and streams or images of people 'conquering' the outdoors - but what if you take a different angle on it? That's exactly what Brad Advertising did - using the line: Weird things happen when you spend too much time indoors. What a great insight!

Then, to make the idea even more fun, they used a great illustration style and some really ridiculous situations to bring this idea to life.

We love it!

McDonald's App Print Campaign

Such a great campaign by TBWA Zurich! McDonald's Switzerland was launching a new app and to announce it - a print campaign was created where iconic McDonald's menu items were illustrated as app icons. Simple, smart and memorable - just the way we like it!