Posts in Inspiration
The Diver
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One of our Multimedia lecturers, Daniela de Lange, recently collaborated on the following short film, The Diver - for Batch TV. Official Description:

The Diver: A short story about an insecure young woman who is self-conscious about her passion for diving.

For the diver, what she does and what she loves are two separate things. What she does comes at the cost of what she loves. She loves diving. This love demands an uncomfortable amount of self belief, perseverance and emotional investment. Insecure as she is, she does what she loves in isolation. In this way, the diver represents the things we truly love, but rarely get to, because we are so consumed by what we do.

B E H A N C E C R E D I T S Written & Directed - We Are Batch Tv Illustration - Fran Labuschagne Animation - Daniéla de Lange Sound - Mount Wave Music

https://vimeo.com/271045619

Just Design - Presenting at the Academy

We recently had Just Design present to our second and third year Graphic Design students. They are a multi-disciplinary design agency with a focus on branding, packaging and innovation. They shared some of their work with us, showing the incredibly high benchmark they have set for good packaging practice and the icing on the cake for us was having two Academy alumni, Jolize Jacobs and Maderi Hoffman, presenting the work! You can visit Just Design's website here.

And you can visit their Behance profile here.

 

Lacoste x Save Our Species
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We love seeing big brands do good and this campaign by Lacoste in collaboration with Save Our Species is just spot on. In order to raise both awareness and funds for Save Our Species, Lacoste did the unthinkable - they removed their crocodile from their iconic golf shirts and replaced it with 10 threatened species from around the world.

And the really smart part? Each run of shirts with that specific animal on it, is the exact same amount of those animals left alive in the wild.

Check out the video below!

https://www.youtube.com/watch?v=qsbCoaUxnhI

OK Go - Obsession Music Video
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We've all fought with printers in our lives. The paper gets stuck, the drivers aren't working - there's always something that can go wrong (and it almost always happens on a deadline, strangely enough). But what if printers could be our friends?

The band OK Go, who are known for their incredible music videos, have made friends with printers in this video, synchronising and choreographing 567 of them to create this incredibly spectacle you see below. And before you ask - all of the paper used was recycled, the proceeds of which were donated to Greenpeace.

https://youtu.be/LgmxMuW6Fsc

KFC Suppertime Stories
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This one's a goody! KFC, along with Ogilvy Jo'burg, created limited edition laser cut buckets that can be transformed into story-telling devices. Through nifty use of a smart phone, these buckets help bring family time and storytelling back to the fore in a time when we really need them.

To see how they did it, watch the video below.

https://www.youtube.com/watch?v=OcknfuP9HGg

KFC Suppertime Stories
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This one's a goody! KFC, along with Ogilvy Jo'burg, created limited edition laser cut buckets that can be transformed into story-telling devices. Through nifty use of a smart phone, these buckets help bring family time and storytelling back to the fore in a time when we really need them.

To see how they did it, watch the video below.

https://www.youtube.com/watch?v=OcknfuP9HGg

LG - TV Campaign

This campaign by Y&R Sao Paulo got us very excited when we saw it. Perhaps it was the great idea, or perhaps it was the graphic style that reminded some of us older types of playing old school computer games. These ads, for the new LG 4k Ultra HD TVs, come with the message: How you watch movies has become outdated. These blocky, '8-bit looking' illustrations for movies we know and love so well point out very powerfully that TV technology has come a long way. So far in fact, that images that were so special and memorable to us are now left in the past (just like our Nintendo TV Games!).

What a smart idea, with super illustration.

Can you name all the movies?

Loeries Grand Prix 2015 - KFC Soundbite
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What an amazing idea! We love seeing multimedia being used in innovative ways like this for brands. This, from Ogilvy Johannesburg, for KFC South Africa is just incredible - and a worthy winner of a Grand Prix at this year's Loerie awards. The idea: You can play music through your table and you listen... through your arms!

Let us not dilly dally any longer - take a look at the video below and prepare to have your mind blown.

https://www.youtube.com/watch?v=pb9PiLxI0vk

Workprint Films
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Stock libraries are a necessary evil in the world of communication. They are the perfect way to get reasonably priced images and video, but sometimes they leave a lot to be desired. We've all seen those cheesy shots of businessmen in offices, celebrating behind computers and the people walking on beaches. But what if these images can mean more?

We love this initiative by Catch and Release and The License Lab, which takes stock footage from a number of different sources and stitches it together to form a visual narrative.

What a great way to take something that is designed to be as blank a canvas as possible and turn it into something meaningful.

We've shared one of their films below, but you can check out even more on their site.

https://vimeo.com/123673879

The Outings Project

Julien de Casabianca is a French visual artist who has started an art movement called the Outings Project. Inspired by noticing a beautiful painting that was stuck in the corner of a museum, unloved and unnoticed, de Casabianca had a brainwave - why not take these paintings to the public at large. And thus, the Outings Project was born. Initially, it was just de Casabianca - photographing paintings, printing them and pasting them up in public spaces, but soon people across the world caught onto the idea and started doing the same thing. At first, de Casabianca didn't expect this to happen but the project has evolved into a movement where anyone is encouraged to photograph art in a gallery or museum with their cellphone, print it out and paste it up to share with the public.

What a brilliant idea! We would love to see some of the beautiful paintings in the Iziko National Gallery pasted up around Cape Town!

To see more of the project, we do suggest you check out their instagram account here.

Lunchtime Lecture - Garth Walker

We are so pleased to announce that Garth Walker will be holding a talk at the Academy next week Thursday (23 April). He is the originator of the internationally acclaimed design and illustration magazine, i-jusi and he is as inspiring as he is entertaining. If you're available next week Thursday between 13:00 and 14:00 we strongly suggest you come pay us a visit - you won't be disappointed!

To see more of Garth's amazing work and learn more about i-jusi, check out his website over here.

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Red Cross Charity Arcade

We love this work from Swedish agency akestam.holst for the Red Cross in Sweden. The idea (like all great ideas) is so simple yet so clever. Instead of collecting money for the arcade machine owners, these arcade machines collect money for the Red Cross in Sweden. What a brilliant way to make use of your time (and your foreign coins) when you're waiting in an airport - and it's all for a good cause. Our hats go off to them!

https://www.youtube.com/watch?v=9eIRP68PQvo

Coke 100th Anniversary Campaign
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To celebrate its 100th anniversary, Coke is pulling out all the stops. It begins with 15 ads that will be flighted globally, with big name directors and actors getting involved. Here, an ad directed by David LaChapelle:

https://www.youtube.com/watch?v=uoCMW8XcSYY

We love this animated one too:

https://www.youtube.com/watch?v=6Y1YfhR5jws

What we're very excited about though, is what's being called Mashup Coke, where designers have been tasked to interpret the Coke brand in their own way, with one proviso: They are only allowed to use the official Coke Red, Black and White. Nothing else. You can check out the instagram account for the campaign here. But do also have a look at the artworks here at this slide show.

And below, check out the Contour 100 Mashup Art Film.

https://www.youtube.com/watch?v=ePI2CSRMkTY

The Dutch Design Thinking Approach Pt 1

We recently hosted an amazing talk about Dutch Design Thinking at the Academy which left us all inspired and ready to go out there and change the world. We cannot stress enough how rewarding this was for us and our students and for those of you who attended we do thank you! Stay tuned to see when we do another! We had Gert Ovink (special advisor to the Obama administration), Kurt Ward (Philips Design), Frank Houben (KLM), Gertjan Meeuws (Plenty50) and Helen Kranstauber (Agri Meets Design) moderated by Alayne Reesberg (CEO of World Design Capital 2014). It was absolutely fascinating to look at how the Dutch approach design compared to us. We come from such different countries that design has can often have an entirely different role to play. The real trick is seeing what we can learn from each other and cross-pollinate to create design that gives us the best of both!

We've shared some photos here of the event itself, but stay tuned because we've got videos coming up on the blog really soon!

Design Indaba 2015

If you came to visit our stand at Design Indaba 2015 we hope you had a great time, and if you didn't... we hope you come visit next year! It was an amazing experience for us to be at the Indaba this year amongst other amazing exhibitors but also to spend some time checking out the talks from the conference itself. We were especially excited to see Senegalse photographer Omar Viktor Diop speak as we featured him on our blog last year. What can we say? We called it!

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But it wasn't just us, our alumni were out in force too. Matthew Bradley (2013) was featured as an Emerging Creative for Design Indaba 2015. Well done Matthew!

For those of you who didn't get a chance to come this year, we cannot stress this enough: Do your best to come in 2016! There is no event more inspiring in the calendar year!

See you in 2016!

Reebok - Live Free Range
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We love this campaign Reebok ran at the beginning of 2014, from Venables Bell & Partners. It takes a few swipes at the fitness industry (which we must admit we did giggle at) and urges us all to 'Live Free Range'. Rather than running on a treadmill, lifting unnatural weights or going on a ridiculous juice cleanses or other ideas, we should be outside being humans and ... living free range. Yan Martin (Reebok's VP for global brand communications) was quoted in Adweek saying, 'We are encouraging people to break free from conventional fitness resolutions to push themselves.' We can't agree with this statement more. This campaign extends further than just a YouTube ad though, which you can see below. Reebok even looked through social media posts at the beginning of the year about fitness resolutions and sent people personalised T-Shirts with their own words printed on them (packaged in egg cartons, of course).

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https://www.youtube.com/watch?v=dYcvnzNllFY