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Writing for a Digital World

R6600

 

This short course aims to equip you with a toolkit to guide you when writing for different digital platforms.

WHAT WILL YOU LEARN?

• Introduction to writing for digital

• Logical thinking: strategy and objectives

• Understanding consumer insights; target markets and different briefs

• Creative thinking and conceptual processes

• Idea development techniques

• How to share content in online spaces

• Writing for the web; mobile and social media

• Writing effective online content

DATES?

NEXT COURSE: 17; 24; 31 August and 7 September 2019

TIME: 09h00 - 13h00

COURSE HOURS: 16 hours

LEVEL: Beginner / Intermediary

WHO SHOULD ATTEND?

• Traditional copywriters who are wanting to learn more about digital media

• English language graduates

• Journalists wanting to extend and develop their writing skills

• Anyone working as a writer or strategist in corporate communication

• Designers who are also required to write copy for different media

• Marketing professionals

• Small business owners who require skills in writing copy and developing adverts

• Anyone with an interest in developing creative processes and writing techniques

ENTRY REQUIREMENTS: Be proficient in English

COST: R 6600,00 (minimum of 5 people per course)