In a world driven by content, the people who know how to communicate clearly, creatively, and consistently are the ones who stand out.

Whether you're growing a business, building a personal brand, or wanting to understand how to create content online, this short course gives you the tools, the thinking, and the practical skills to do it well.

This isn't about chasing trends or mastering every platform. It's about understanding how to tell your story, connect with your audience, and build a brand that converts.

Meet Your Lecturer:

Klara Appelgryn

A graduate of the Stellenbosch Academy of Design & Photography with an Honours degree in Visual Communication, Klara has built a successful career as a freelance Graphic Designer, Social Media Manager, and Content Creator.

Working with leading brands and companies, she specialises in creating compelling visual content, managing social media platforms, and developing digital strategies that connect with audiences and drive results.

Her combination of creative talent, strategic thinking, and hands-on industry experience ensures students gain practical, relevant skills that reflect the realities of today's content-driven world.

Course Breakdown

Week 1: Introduction to Content Creation, Online Presence & Social Media

Week 2:  Brand Positioning and Visual Identity

Week 3: Content Planning

Week 4: Content Shoot Week - From Idea to Output

Week 5: Advertising & Turning Content into Ads

Course Format

Duration: 5 weeks

Format: Live online

Time: 6:00pm - 8:00pm

Dates: July 28th – August 27th 2026

Days: Tuesday & Thursday evenings

Cost: R11 950.00

Level: Beginner to Intermediate with no prior experience needed 

How to Book

Ready to get started?

Secure your spot or for further information please contact: tumi@stellenboschacademy.co.za

+27 (0) 21 880 2623